[. . . ] Alcatel-Lucent Broadcast Message Center RELEASE 3. 0 The Alcatel-Lucent Broadcast Message Center (BMC) application supports message broadcasts to mobile devices in a specified geographic area. [. . . ] TheAlcatel-LucentBMCprovidesa broadcasterwebportalforbroadcast messagemanagement. Theaccess controlmechanismprovidesavirtual operationalenvironmenttomultiple independentbroadcasters. The broadcasterscanbeenterpriseIT administrators, campaignmanagers, retailers/businessesorindividualswith aneedtobroadcastmessagestoa specifiedtargetdeliveryarea. Commercialmessagebroadcastis targetedtospecificbroadcastareas identifiedwithauser-friendlyname. Theseareascanbedefinedtohavea geographicshape(polygon)associated withthemorcanbemappedtospecific broadcastzonescontainingagroupof cells/sectorswithinthemobileservice providernetwork. TheAlcatel-LucentBMCcanbe configuredtoallowabroadcaster touseaspecificsetofbroadcast targetareasformessagebroadcast. Dependingonthebroadcaster'sscope ofoperation, suchbroadcastareascould bespecificlocalareas, regionalareasor theentirePublicLandMobileNetwork (PLMN)ofthemobileserviceprovider. Alcatel-Lucentalsosupportsthe AllianceforTelecommunications IndustrySolutions(ATIS)standard CellBroadcastEntitytoCellBroadcast CenterCBE-to-CBCinterface, which enablesbroadcastcapabilityfor externalcontentaggregators. Thebusinessmodelforthecommercial broadcastapplicationisprimarily supportedbyrevenuefrom commercialbroadcasters, interest groupsandenterprisesthatare interestedinthebroadcastof messagestomobileusersinthe targetdeliveryarea. Therevenueand businessgeneratedbythemessage broadcastapplicationsbenefitall entitiesinvolvedinthevaluechain. [. . . ] Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. [. . . ]